BUSCH BEER SIGNS EXCLUSIVE SPONSORSHIP
WITH AMERICAN BASS ANGLERS
BUSCH Beer to have a presence at Bassmaster Weekend Series Events in 2010
ATHENS, ALA. (Feb. 25, 2010) – American Bass Anglers (ABA) announced today that BUSCH and BUSCH Light have signed on as the official beer sponsors of the ABA, continuing the BUSCH brand’s support of the outdoor lifestyle with an on-site presence at the Bassmaster Weekend Series.
The sponsorship will cover five events: The Toyota Tundra Bassmaster Weekend Series operated by American Bass Anglers, the American Fishing Tour National Championship, the American Couples Series Championship, the Annual Military Team Tournament and the American Bass Anglers BBQ Tour.
“Our bass tournament venues have the same footprint and provide the exposure sponsors like BUSCH are looking for,” said David Hagood, vice president of American Bass Anglers. “We appreciate BUSCH beers’ history of support for anglers and are excited to forge a new partnership.”
As part of the sponsorship, BUSCH and the ABA will also introduce new consumer programs throughout the season to strengthen the partnership.
“The ABA sponsorship is an ideal fit for the BUSCH brand,” said Charlie Hodges, brand manager, BUSCH beers. “Having a presence at Bassmaster Weekend Series events provides us with a great opportunity to connect with ABA members, and through several upcoming initiatives we will be able to broaden our reach to bass anglers nationwide.”
The BUSCH beer sponsorship was negotiated through Amplify Sports and Entertainment.
About American Bass Anglers
American Bass Anglers is the largest tournament organization for the weekend angler. American Bass Anglers operates the American Fishing Tour, The Toyota Tundra Bassmaster Weekend Series and the American Couples Series. Each tour is designed specifically for the weekend angler, offering low-cost and close-to-home events where anglers can qualify for a larger championship. For more information on American Bass Anglers, visit www.americanbassanglers.com.
About Anheuser-Busch
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser- Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009. Anheuser Busch is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser- Busch InBev, the leading global brewer, and continues to operate under the Anheuser- Busch name and logo. For more information, visit www.anheuser- busch.com.
About Amplify Sports and Entertainment, LLC
Amplify Sports and Entertainment, LLC (www.ampfirm.com), specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshotâ„¢ and the Sponsorship Amplifierâ„¢, offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: American Bass Anglers, BCA (Philadelphia Chapter), Champions Tennis Series (Inside Out Sports + Entertainment), Chubb, Major League Soccer (MLS), Malibu, Related Companies, SportsNet New York (SNY), US Speedskating (USS), United States Tennis Assocication (USTA), VW MotorSports and Washington Capitals. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com. Contact Allyn Michalek, VP Properties at (646) 214-5935 or amichalek@ampfirm.com.
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